HEYFONTLAB JOURNAL
Font guides &
typography tips.
Practical advice on font licensing, branding, and better typography — straight from the studio.
GUIDES TO GET YOU GOING
Licensing
Font Licensing Explained: Choose the Right License
Understand desktop, web, and commercial font licenses so you can choose the right scope for your next project.
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Typography
Serif vs. Sans Serif: Which Font Fits Your Brand?
Compare serif and sans serif typefaces, explore their personalities, and find the right fit for your brand.
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Guides
How to Install Fonts on Windows and Mac
A step-by-step guide to installing OTF and TTF files, managing your fonts, and solving common setup issues.
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Branding
How to Choose Fonts for Your Brand Identity
Build a cohesive visual identity with typefaces that reflect your brand’s voice, values, and audience.
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Guides
OTF vs. TTF: Which Font Format Should You Use?
Learn how OpenType and TrueType files differ, when to use each format, and which features to look for.
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Typography
Webfont Performance: Faster Type for Your Website
Improve loading speed with practical advice on font formats, subsetting, and a considered webfont strategy.
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Thoughtful type. Practical advice.